Brand Identity, UI/UX, Product Design
I was commissioned by a real estate investment group to conceptualize a new startup in the short-term rental space. Spacify offers creatives access to exclusive location rentals for film and photo professionals. Think a curated version of Peerspace or Splacer. I developed the name, the brand, initial product experience & design direction.
Naming, Branding, Product Definition, Visual Design, UI/UX, Project Management, Development
Worked with the fitness startup Qinetic to create the product name, product definition, visual design, ui/ux for their product. Initially launched as a social network for fitness professionals and enthusiasts, Qinetic then pivoted to become a dynamic platform for live-streaming fitness videos.
Working with EIS Design we developed sketches and concepts for a series of billboards and posters for SFO’s annual holiday campaign
Founder Konstantinos Alataris contracted us in 2007 to develop a brand for his medical device startup, Nevro, which was developing a novel therapy for the treatment of chronic pain and other neurological disorders. Nevro’s Senza® system delivers HF10™ therapy, an advanced spinal cord stimulation therapy which provides electrical pulses to the spinal cord at a rate up to 10,000 per second (10 kHz), as compared to traditional low-frequency SCS therapy, which usually deliver the electrical pulses at less than 100 pulses per second for chronic back- and leg-pain. Nevro completed an initial public offering in November 2014, and is traded under the symbol NVRO. Current market cap is 1.9B.
Conceptually, we blended two notions - a representation of the lessening of pain, tonally, through gradients, with an abstract design meant to evoke a spinal cord.
Art Direction, UI/UX
I collaborated with Kindred SF on the initial launch of Osmo, which has gone on to spectacular success in the marketplace.
Art Direction, Illustration, Creative Direction, Project Management
I worked with the marketing team at Camelbak to develop illustration, design, and creative direction for various consumer segments over a number of years - including kids and tweens bottles. To deliver multiple fresh and lively styles, I curated, sourced and managed an international team of designers and illustrators. Many of these bottles were best-sellers in their respective categories. Some of these designs were produced in collaboration with the SF Bay agency Kindred.
Brand identity, naming, strategy for Lukasa Studios
Was brought in-house to provide creative direction, ui/ux, visual direction for a streaming service.
Suite of branded offerings for GOIP Global including Pipeline, Vocalize, and Inform.
Installation produced for Nuit Blanche 2016 in Toronto
Brand identity for Ampere Biosciences, a subsidiary of Edison
Interaction and visual design for a boutique design build firm in New York City.
Brand Identity for Reset Therapeutics, a startup launched by Bay City Capital
Naming, Brand Identity, Branding, Strategy, Art Direction, Creative Direction
A research project looking at conceptualizing and articulating a gesture based, full-body interaction system. Dear friend of the studio (and good-sport) Jenny helped us one fine spring afternoon…
Brand development, naming consultation and strategy
Noted climate change advisor Cassie Flynn, who we had worked with since 2015, tasked us with the relaunch of her personal brand. After extensive immersion and research - we identified her brand positioning as minimal, visual, and documentary - underlined the serious nature of her work, but allowing her personality to come through. The site is a responsive grid of deep dive blog posts (stories) mixed with short-form, original video content.
Design directions for a series of ‘label-less’ beer bottles.
The stickiest brand experiences drive consumer participation. Comprised of photos taken on cell phone cameras all around the world, MPPS was the first viral user-generated cell phone art project, with over 2500 submissions from 500 participants in 50 countries. Launched just six years ago, when phone cameras were first becoming ubiquitous, MPPS captured the ephemeral energy that marked the technology’s debut. viral user-generated cell phone art project, with over 2500 submissions from 500 participants in 50 countries. Launched prior to iPhones, and prior to Instagram, when phone cameras were first becoming ubiquitous, MPPS captured the ephemeral energy that marked the technology’s debut.
A series of studies created for an agency client to explore minimalist visualization patterns and directions.
Brand identity for a NYC-based therapeutic practice
Creative Direction and Brand Strategy, Brand Research
Commissioned by Alumni Bicycles to develop brand directions and product decoration + design motifs for a new line of future-forward racing bicycles.
Brand Identity, Iconography, Illustration, Font Design, Art Direction
Designed a custom font, iconography and branding for a line of products for Camelbak, working with Kindred SF
Art Direction, UI/UX, Design+Development
Lepere is one of the premier importers of boutique european luxury furniture. We designed an experiential portfolio of their lovely products, first at a Flash site, then, rebuilt the entire site running on Wordpress.
Brand strategy, Brand identity, Brand dna and product strategy for a new startup.
Original artwork for line of wearables for Camelbak, working with Kindred SF
Carrera and Jimmy Choo, two venerable high end fashion brands, came together for a one of it's kind collaboration. To celebrate the launch of the Carrera By Jimmy Choo, we led the technical team to launch a unique, one of it's kind online Photo Booth installation, which allowed users to virtually connect with the brand. This Photo Booth was the online component of a global launch campaign.
ISU exists at the overlap of art and furniture. ISU works with the most brilliant established and emerging artists in collaboration with legendary craftsman and artisans to create unique, limited edition art chairs. I designed the brand DNA, product, and drove the vision for this new venture.
We created an online experience to compliment an onsite activation for Genart’s Fresh Faces in Fashion, sponsored by Blackberry and T-Mobile.